A Matter of Good Taste

Image of two staff members at Simpsons Restaurant.

A Matter of Good Taste



We are super excited to announce that we have teamed up with clothing brand, Luke 1977.

This unique collaboration of ours will see the seasonal worlds of food and fashion come together in style!





The Creative Director, of Luke 1977, Luke Roper has designed the new uniform for our front of house team.





Our executive chef, Luke Tipping first came across the label when he purchased a shirt several years ago and began to use the lion logo as his twitter icon. He was later introduced to the man behind the brand and the relationship developed.



Roper and Tipping share many common interests including their home town of Walsall, a love of music, football and golf. They also share a passion for good food and fashion.

Their approach to their professional disciplines also shares many synergies such as their commitment to sourcing from reliable, ethical and high quality suppliers and the attention to detail that goes into the final product.

Tipping, says of our partnership, “It’s not every day you meet someone who you automatically click with but when I first met Luke [Roper] it was like we’d known each other for years. Aside from our first names we shared so much in common – most importantly a mutual respect for each of our professions.

Chefs like me spend so much time in our whites in the kitchen that we like to pay extra attention to what we wear in our free time. It was the Luke1977 logo that first caught my eye, but I was also impressed by the small details that show how much care was taken in making the garments. Being a keen golfer, I spend my spare time in casual shirts, polo shirts, chinos and jeans so there is plenty in the range that I like to wear. I’m sure that the Simpsons front of house staff will look and feel great in their new uniform.”